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Apple, UKGC react
A deepfake AI technology-altered video of two UK news reporters promoting an illegal gambling site has led to a duel investigation by Apple and the UK Gambling Commission.
news personalities trick users into illegal gambling
Sky News on Monday reported it had uncovered a deepfake scam ring that uses reputable UK brands and popular news personalities to trick users into illegal gambling after downloading apps from the Apple store.
The fact that victims can install the illegal app on a purportedly secure Apple device has prompted the California tech giant’s law enforcement team and the UK regulator into action.
According to Sky, the probe has so far found that the deepfake ads were promoted by approximately 36 Facebook accounts designed to direct the majority of victims to the Apple App Store.
Game within a game
Sky Science and Technology reporter Mickey Carroll revealed via video how she’d been deepfaked.
Carroll stated she watched the ad in which a deepfake version of her under the false name Olivia said she’d won a dream car and £500,000 ($663,275) by playing the illegal mobile game.
Carroll stated the video ad was “watched by at least a quarter of a million people on Facebook.”
The deepfake ad’s hero was however, an AI-tweaked representation of high-profile Sky News presenter Matt Barbet.
Cook has unveiled an app that will earn money for anyone who has an iPhone”
“Important news for all iPhone owners,” said the AI-altered Barbet. “Apple CEO Tim Cook has unveiled an app that will earn money for anyone who has an iPhone.” Even the Apple CEO was deepfaked, all with the aim of directing viewers to download a mobile game named as Heavenly Sphere.
The fake Barbet asked his falsified Sky colleague how she won such a big amount of money. The doctored footage had Carroll reply:
It’s very simple, I downloaded the app and started playing.”
According to Carroll, the footage for the fake video was extracted from a discussion with Barbet on Sky News a few months back about an Apple lawsuit.
Deepfake trend
Sky quoted deepfake expert and University of Buffalo Professor Dr Siwei Lyu as verifying the doctored video of the presenters and the Apple CEO.
“All three faces in the video are lip-synced using AI models.”
According to security firm Cygenta’s Co-Founder Dr Jessica Barker, gambling scammers are targeting Facebook users by country via recognized journalists from national news bodies such as Sky, which Barker added was an “increasing trend.”
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