The MrBeast Experience at Resorts World Las Vegas Doomed to Fail Right From the Jump

The post The MrBeast Experience at Resorts World Las Vegas Doomed to Fail Right From the Jump appeared first on Vegas Slots Online News.

Nobody will forget the experience

By now, anyone who pays even a little attention to the goings-on in Las Vegas has heard about the debacle that was the MrBeast Experience at Resorts World. Running April 13-15, the event was supposed to consist of “a variety of on-site activations designed to offer an immersive and unforgettable experience.”

no activities, no events, nothing

It was certainly an unforgettable experience, but not for good reasons. Attendees reported not just a disappointing experience, but quite literally no experience. There were no activities, no events, nothing. Gift bags included seemingly random MrBeast merch with no regard to apparel sizes, and low-quality Feastables chocolate (MrBeast’s brand).

All of this for about $1,000. And MrBeast did not make an appearance.

Attendees were eventually given a $50 voucher for use at the property, but $50 does not go far at Resorts World. Fortunately, after everyone rightfully raised a stink, Resorts World agreed to issue refunds.

MrBeast had no involvement

It sounds like the “experience” was destined to fail from the very start because of a combination of greed and lack of communication.

According to the in-the-know social media account Las Vegas Locally, a Resorts World insider said: “The MrBeast Experience was essentially just a licensing deal with the MrBeast IP. There was no experience ever planned, and internally none of the teams were informed of the extent of the hotel package.”

So, on Team MrBeast’s end, it was a quick and easy way to make some money, to get “clicks,” as it were. Just give Resorts World permission to use the name and logo and cash the check. Additional evidence that it was a completely hands-off situation with MrBeast was his response on X to a disgruntled attendee:

“Hey! This definitely isn’t the experience we hoped they’d deliver. My team’s already on it—I’d love to personally make it up to you and anyone else by inviting everybody affected to tour my actual studio! Can’t wait to meet you all and my team is reaching out to everyone :D”

Note the wording: “the experience we hoped they’d deliver.” It really was just a licensing deal and MrBeast had no input.

Ok, you made the deal…now do something

On Resorts World’s side, as the insider told Las Vegas Locally, “internally none of the teams were informed of the extent of the hotel package,” clearly a gigantic communications screw-up.

no idea what they were doing

It is unknown publicly exactly what happened – and really, that’s Resorts World’s business – but some marketing manager probably got overexcited about the deal they just made with the almighty MrBeast and ended up over their head. They got all pumped to get signage printed and the promo announcement made and then either forgot about the rest or assigned tasks to someone else who had no idea what they were doing.

Basically, it was amateur hour. It’s like when I was a green IT consultant, fresh out of college, and was sent to New York City for a day to oversee the installation of racks of equipment in a client’s new server room. I had no idea what I was doing and just hoped that everyone on the client site did. The best I could do was observe, nod, and peer closely at times. I did “tip” a cargo delivery person $20 to bring the equipment into the building when he was just going to plunk everything on the sidewalk. So that was quick thinking.

So, there was likely one person who knew much of anything about the MrBeast Experience, but nobody who was actually tasked to design any events or collaborate with MrBeast’s team. I wouldn’t be surprised if the person who put together the goodie bags had no idea what they were and just said “umm….ok” when told to do something.

MrBeast was happy to make money, Resorts World was happy to draw people in with the MrBeast name, but nobody involved actually talked to each other about doing anything.

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